• High performance hair colour oxidant-free
• Colours that illuminate and shine with incredible durability
• SiPeroxide-free, ammonia-free and no smell of ammonia
ITS REMARKABLE TECHNOLOGY MAKES ELUMEN A PHYSICAL COLOUR, WHICH MEANS THAT IT WORKS ENTIRELY WITHOUT OXIDATION BUT STILL ACHIEVES SPECTACULAR, LONG LASTING COLOUR RESULTS.
MAGNET EFFECT – A colouring process that eclipses conventional technologies: the Elumen magnet effect creates a new dimension of intensity and durability. The intense Elumen pigments are physically drawn deep inside the hair, where they are anchored securely to produce amazingly intense and remarkably long lasting colour results.
REPAIR EFFECT – More than just a colour: the Elumen repair-effect creates brilliance and shine. Like an impure diamond, porous areas of the hair diffuse the light making the hair appear stressed and dull. Elumen fills the porous areas inside the hair and improves the hair structure to reflect light perfectly.
a. Light hitting an impure diamond is diffused by the flaws, which means that the stone loses its sparkle.
b. By contrast, a flawless diamond reflects the light perfectly and maximises its brilliance.