Redken – Pureology


Founded in 2001 in Orange County, California, Pureology began with a very simple idea: to create the best care for colour-treated hair.  From there, the brand became the number 1 in colour care in the USA and has inspired its followers with its promise of lasting colour®.
Created specifically for professional colourists and their clients, Pureology is a brand unlike any other.  The shampoos, which have a high concentration of ZeroSulfate®, are free from hair damaging ingredients, using the exclusive AntiFadeComplex® formula, which helps tinted hair to keep the texture it gains in the hairdresser wash after wash.  100% vegan formulas are infused with natural plant extracts, while the Dual Benefit systems include treatments for all types of coloured hair: hydrate, volumise, repair, frizz and a special treatment for blonde hair.  Pure Volume, Essential Repair, Super Smooth, Perfect 4 Platinum, and more, for all types of client.
Because colour-treated hair care does not stop when the stylist begins, Pureology Colour Stylist offers a complete product range for styling your hair, formulated to prevent colour fade and enhance the hair colour’s beauty.
Pureology means that clients who do not go to the hairdresser regularly have the option of achieving the results they want and the colour they want to acquire.  Pureology is also committed to sustainability and supports water conservation through associations with Green Cross International and Global Green USA.



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